NXT on Brand Stories

EP #10 Reinventing the Future: The Apple Story from Garage to Global Icon

From a modest garage in California to the most valuable company on Earth, Apple’s journey is a masterclass in vision, design, and reinvention. In this episode, we explore how Apple built an empire by making technology human—from the Macintosh and iPod to the iPhone and beyond. This is the story of Apple: bold, elegant, and always one step ahead.

EP #09 Building Dreams: The LEGO Story of Imagination, Crisis, and Comeback

From a humble Danish workshop in 1932 to a global icon of creativity, LEGO’s journey is more than just plastic bricks—it’s a story of bold innovation, near-collapse, and incredible reinvention. In this episode, we explore how LEGO built a timeless system of play, survived its darkest days, and transformed into a cultural powerhouse through fan collaboration, epic partnerships, and staying true to its core: imagination. Discover how the brick became a bridge between generations—and why LEGO’s magic lies in what it helps us become.

EP #08 Tesla: A Journey from Niche Innovator to Global Game-Changer

In today's episode of NXT Brand Stories, host David delves into the remarkable journey of Tesla, exploring how the brand evolved from a niche innovator to a global automotive powerhouse. Discover the origins of Tesla, from its initial founding by Martin Eberhard and Mark Tarpening, through Elon Musk's transformative contributions and vision. Learn about Tesla's strategic development, including the launch of groundbreaking models like the Roadster, Model S, Model X, and Model 3, and how these vehicles reshaped the expectations for electric cars.Explore Tesla's challenges and triumphs as it redefined the automotive industry, faced controversies, and became the world's most valuable car company by 2020. The episode highlights the broader implications of Tesla's journey, its impact on clean energy, tech innovation, and the bold moves that continue to challenge and change traditional automotive paradigms in 2025.Join us to understand more about Tesla's story of risk, reinvention, and relentless innovation that has not only changed the car industry but set new standards for what the future of transportation could look like.

EP #07 From Red Envelopes to Streaming Giants: Netflix's Evolution

Welcome to today's episode of NXT Brand Stories. Join us as we unravel the incredible journey of Netflix, which began with a simple late fee back in 1997. Discover how this accidental inspiration led Reed Hastings and Mark Randolph to revolutionize the way we consume entertainment with Netflix, transforming it from a DVD mail service to a streaming powerhouse.Explore Netflix's evolution from offering DVDs by mail to its dominance in the streaming industry, and how it eventually delved into original content creation, setting new trends in the entertainment world. As Netflix continues to innovate and navigate through competitive waters, it maintains its position as a leader and disruptor in the ever-changing landscape of digital entertainment.

EP #06 From Family Feud to Global Dominance: The Adidas Story

Welcome to today's episode of NXT Brand Stories, where we delve into the intriguing history of Adidas. From humble beginnings in a small German town to becoming a global icon, Adidas' journey is a story of innovation, rivalry, and cultural impact. Experience how two brothers' split led to the creation of both Adidas and Puma, revolutionizing sports footwear and beyond. Discover how Adidas transformed from an athletic brand to a cultural phenomenon, touching every aspect of fashion, music, and sustainability. Join us as we explore the decisions and turning points that helped Adidas navigate challenges and maintain its position at the forefront of the sportswear industry.

EP #05 From Beans to a Global Brand: The Starbucks Story

Welcome to NXT Brand Stories, where we delve into the inspiring journeys of influential companies. In this episode, we explore the remarkable transformation of Starbucks from a single store in Seattle to a global lifestyle brand.
Discover how Howard Schultz's innovative vision turned an ordinary coffee bean shop into a 'third place' between home and work. Experience the evolution of Starbucks as it set cultural trends and embraced sustainability.
From its early days with high-quality beans to becoming a symbol of connection and comfort, Starbucks' story is about more than coffee—it's about creating a personal daily habit in over 80 countries worldwide.Join us for an engaging narrative on how Starbucks brewed more than coffee—they brewed a lasting tradition.

EP #04 Nike: Waffles, Jordans, and the Swoosh That Took Over the World

Nike wasn’t born in a boardroom—it was built on running tracks and waffle irons. Join us as we run through the inspiring journey of how a track coach and his former athlete turned a trunk full of sneakers into one of the world’s most iconic brands. From Air Jordans to “Just Do It,” discover how Nike mastered the art of innovation, marketing, and cultural relevance to become a global symbol of ambition.

EP #03 Microsoft: From Clippy to Copilot — The Reinvention Story

Today, Microsoft powers our digital lives—but its journey from two college dropouts to an AI titan is anything but ordinary. In this episode, we explore how a tiny software demo turned into a tech empire, the rise of Windows, the antitrust battles, and how Satya Nadella transformed the company from legacy to leadership in the AI age. This is the story of evolution, missteps, and a relentless drive to stay relevant.

EP #02 Amazon: From Garage Startup to Global Superpower"

How did a small online bookstore become one of the most powerful companies on Earth? In this episode, we unpack the incredible journey of Amazon — from Jeff Bezos’s garage in 1994 to a trillion-dollar empire that’s redefining retail, cloud computing, entertainment, and even space travel. Discover the bold decisions, innovations like Prime and AWS, and customer-obsessed culture that fueled Amazon’s rise. Whether you're a founder, dreamer, or just curious about business evolution, this brand story is packed with insights, challenges, and game-changing moments that built a company shaping the future.

EP #01 Airbnb: How a Few Air Mattresses Sparked a Global Travel Revolution

What started as two roommates renting out air mattresses in their San Francisco apartment has become one of the most transformative companies in the travel industry. In this episode, we dive into the story of Airbnb — from its scrappy beginnings during a design conference to becoming a global community redefining hospitality. Discover how Airbnb overcame regulatory challenges, built trust in a peer-to-peer economy, and turned a mission of belonging into a movement. We explore its innovations, brand evolution, and how it survived one of the toughest tests during the global pandemic. Tune in to learn how a simple idea built on empathy, connection, and creativity became a worldwide force changing how we explore the world.