EP #05 From Beans to a Global Brand: The Starbucks Story

Welcome to NXT Brand Stories, where we delve into the inspiring journeys of influential companies. In this episode, we explore the remarkable transformation of Starbucks from a single store in Seattle to a global lifestyle brand.

Discover how Howard Schultz's innovative vision turned an ordinary coffee bean shop into a 'third place' between home and work. Experience the evolution of Starbucks as it set cultural trends and embraced sustainability.

From its early days with high-quality beans to becoming a symbol of connection and comfort, Starbucks' story is about more than coffee—it's about creating a personal daily habit in over 80 countries worldwide.
Join us for an engaging narrative on how Starbucks brewed more than coffee—they brewed a lasting tradition.